You're not wrong. AI makes it easy to sound clever, but then everyone sounds the same. No personality. Just noise.

But LinkedIn is just a platform. It's how people use it. Most people are chasing visibility because it is measurable and it is quick. But it costs them their credibility. 

But if one can share thoughtful learnings, it builds credibility. Done consistently, it also builds visibility. Gradually, and then suddenly. Like most things that compound.

Also, most decision-makers are on LinkedIn. This makes it a strong channel for B2B founders.

Yes, you can do it yourself using LLMs. But DIY comes with hidden costs. Mostly time and focus. And a bit of sanity. Because LLMs need to be reined.

Even if you start strong, something urgent will eventually take over, and a week will quietly slip away. And then more. 

You could hand it off to an intern. But your brand voice might start sounding like a college assignment. And it’ll still your job. 

Founders juggle countless priorities. Product, distribution, fundraising, and five other fires every morning. What we do is take one of those spinning plates off your hands.

Over time, we build your second brain. You share your raw thoughts. We handle the grind. We draft posts in your voice. And we do it consistently.

Each day is like perishable inventory. It carries its own opportunity cost. 
Each day your competition is building their distribution, strengthening their narrative. 
Each day they are moving ahead and compounding. 
And if you are not moving ahead too, you are falling behind.

1-2 calls with the brand manager per month. And 5-10 mins on the app daily. App time does not cost much as it comes from your idle time in between important stuff. So practically it is 1-2 hours per month. Final post approval time not included as it depends upon how much time you want to invest. 

In addition there is also a one-time investment of upto 3 hours initially to set expectations and establish brand positioning.

We’ve learned that the best results come when AI and humans work together. AI brings deep knowledge, memory, the ability to connect the dots, and tireless efficiency. Humans bring judgment, empathy, brand intuition, and strategic thinking.

Our brand managers speak with customers to understand positioning. They review, edit and refine every draft to make sure it’s meaningful and on-brand. In doing so, they also help train our models on you, building your unique Mind.